MasterCard The Spark
In support of Mastercard's sponsorship of Copa America Chile 2015, Axis developed hundreds of dynamic content packages for Facebook, Twitter, Instagram and YouTube under the campaign rally cry "Sentirse Campeón" (Feel Like a Champion).
The campaign was kicked off with a premium, high-impact video package staring Argentine soccer star, Javier Mascherano. In just over three weeks, the video garnered over 2.4M views across YouTube, Facebook and Twitter. All of the campaign's content called on users to utilize the #SentirseCampeon hashtag and share back what that meant to them on and off the field. In total, the campaign hashtag was used over 160,000 times by users across Latin America and the Caribbean; out-performing the event's official hashtag in the final match.
Read MoreThe campaign was kicked off with a premium, high-impact video package staring Argentine soccer star, Javier Mascherano. In just over three weeks, the video garnered over 2.4M views across YouTube, Facebook and Twitter. All of the campaign's content called on users to utilize the #SentirseCampeon hashtag and share back what that meant to them on and off the field. In total, the campaign hashtag was used over 160,000 times by users across Latin America and the Caribbean; out-performing the event's official hashtag in the final match.
