76 - #GoodFuelsGood - COVID Response
A social call-to-action: To bring this campaign to life, the 76® brand called on social audiences in specific markets to nominate local heroes who were giving their time and efforts during COVID-19. Then 76® awarded select heroes with gas cards and swag, and highlighted their efforts in videos. Because #GoodFuelsGood content was customized for both key markets and sport partnerships, 76® was able to build connections with, and reach members in, specific markets where they operate. Many participants shared user generated content such as pictures, in addition to nominations and comments. The 76® brand would share these comments and photos in compilations videos.
#GoodFuelsGood Wrap Up Video
To wrap up this peak of the campaign we gathered some of the top submissions and shared them back with the audience to keep spreading and inspiring the good.
Houston Dynamo - MLS Paid Partnership Post Supporting #GoodFuelsGood
Supporting Copy: We know you've all been doing your part. We want you to shout out someone who has really been holdin' it down for H-Town. #GoodFuelsGood — with 76.
ATL UTD - MLS Paid Partnership Post Supporting #GoodFuelsGood
Supporting Copy: 17s! 🗣 Let’s hear it for those going above and beyond — helping with grocery runs or donating supplies — every action counts.
Tell us about a hero in your neighborhood! #GoodFuelsGood — with 76.
#GoodFuelsGood Out Of Home Billboards Support
#GoodFuelsGood Fueling Good Through Acts of Kindness
We continued to leverage the #GFG through the campaign when social media audiences and the world needed a little extra kindness and community.
#GoodFuelsGood Social Launch Video
6 videos were customized for the Texas, Houston, Georgia, Atlanta, Florida, Gainesville markets. 3 of these in partnership with the Florida Gators and the MLS teams Houston Dynamo and Atlanta United.
Example Copy: Hey, Georgia! We want to hear about those going above and beyond — the people who are helping with grocery runs, donating supplies, and more. Every action counts, so tell us about a hero who’s making a difference in your neighborhood. #GoodFuelsGood
76 + ATL United - MLS Partnership
We were pumped to see you out on the pitch, Atlanta United! Our time at the tournament might be over, but that ATL UTD spirit keeps on kicking ⚽
76 + Houston Dynamo - MLS Partnership
Way to go, Dynamo! We were pumped to see you out on the pitch! Our time at the tournament might be over, but that Dynamo spirit keeps on kicking ⚽
